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Let's talk about all of the above.
1. What was the thought process behind the Big Gizz?
> "I think the question in front of most of the brands in the industry right now, and really anyone who designs fishing lures, is how can you do something different, do something new, that the fish haven't seen. We're seeing that with the fuzzy stuff, stuff like the Yamamoto Uni.
> "...fish are seeing lures more than ever. How do you show them something new? It's really hard to come up with the next ChatterBait, the next Whopper Plopper...once a decade type things.
> "The thought process generally for trying to come up with something different is taking elements of things that we know work and putting them together in new ways.
> "For all the things we do at GSM, we're trying to balance coming out with staples – worms, crankbaits...then we try to experiment. So the Big Gizz was our chance to experiment a little.
> "Glide baits, larger-profile baits...definite trend in fishing. Glide baits – baits that big with that brush tail – have a lot of drawing power. ...what can we take about that profile and combine that with different actions.
> "[The Big Gizz] is taking the profile of a glide bait, and the action when you retrieve it is similar to a Rat-L-Trap...it incorporates the shape and principles of some of the better blade baits out there.
> "...the best you can do is theorize and then just throw it together and see what happens. The result was a bait that actually performed really well. Certain baits as soon as they touch the water [you know] ah that's legit, that will work. The Big Gizz was one of those."
Follow-up: What about spoons? I know it doesn't fall like a spoon, but is there any spoon in it?
> "Absolutely. The way...I've found the most success with it is fishing it like a big flutter spoon....
> "It's made of plastic, ABS, just like your traditional crankbait. It has elements of a spoon, but it ended up leaning more hard bait than not. That's really in the way the bait performs.
> "You can fish it like a lipless crankbait on a straight retrieve. You can rip it up off the bottom and it will really vibrate hard [and] flutter back down.
> "The areas where this bait are gonna shine in my opinion are offshore...when the fish get grouped up. All those TVA ledges, those fish have seen a million things and this bait is something different. You can fish it kinda like a flutter spoon or like a big hair jig – rip it really fast and let it fall back on a semi-slack line.
> "It falls on a 45 almost like a hair jig does, where it pendulums back a little bit. So that quick burst off the bottom gets them interested and letting it pendulum back...where it falling with that profile and look of a big glide bait."
2. Are there any times of the year that are better for it?
> "We're still playing with it...some of the [pros] we sent it to have just gotten it now. Some guys are fishing it like a crankbait in the fall, running it by laydowns and stuff, and drawing fish out....
> "Those bigger-profile baits, to get the proper action you're gonna have to move it. So in the winter, you'd have to fish it probably faster than you want to...."
3. What do you fish it on?
> "The rod I've used the most is a 7' 7 XH Phenix Feather, but that rod performs like a lot of other brands' 7.5 H. So a flipping stick.
> "[The bait's] got treble hooks so I prefer something that's a little more moderate – those Feathers are a little more moderate. So a 7 6 H Mod F or F is probably your best bet."
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