> Tater: "For a glide, I'm using half cranks with the reel and I'm varying my cranks. You can manipulate a shorter glide to glide wider by making half cranks and pauses versus doing faster cadences. The pause between cranks is important.
> "I hold my rod tip down, but it's mostly the reel that I'm using to give the bait action. Always vary the retrieve of a glide – it's part Fluke (erratic), part jerkbait (go, pause, go), part Spook (walking under the water).
> "Swimmers are better when retrieved faster on lakes with herring. On lakes with gizzard shad and threadfin, I like a slower retrieve – slower in the spring, faster in the fall. I like a stop and go retrieve."
4. When do you use a fast sink bait vs a slow sink?
> Chad: "With glides, it all depends on what you are trying to accomplish. I build my glides around the Ken Huddleston ROF scale – how many feet a bait will fall in 10 seconds. So a ROF 2 bait will sink 2' in 10 seconds.
> "We drop-test all our baits to ROF 2, ROF 4 or what we call 'Scope speed' which is ROF 10. When it comes to open water suspended scoping with FFS, the quicker you can get the bait near the fish, the better chance you have of catching it. So that's why we make the ROF 10."
> Mike: "The depth of the fish is everything. If you're not at the right depth, your hope is that they will come up to your bait or you need to go down to them. That's the primary reason on choosing a slow vs fast sink."
> Tater: "It's hard to make a fast-sink swim slowly, and it's hard to make a slow-sink swim quickly. Use the fast-sink for baits you want to wind faster."
5. What's the difference between a high-dollar custom swimbait and the mass-produced ones?
> Mike: "The longer I have done this, the more I learn that not even all high-dollar swimbaits are built correctly. Do your research before you buy a bait. The #1 thing I would look at is their longevity in the business. That's not to say a new builder isn't good, it's just a safer bet.
> "Longevity of the builder means he's stood the test of time and is doing something right. Look at his social media pages. Are there more pictures of his baits or of fish-catches? Look for catches!
> "A good builder has taken his craft to the next level. I can't tell you how many hours I have had one of my team members cast a bait from the casting deck of our in-house test tank and have him swim the bait for me so I can get within a foot of the bait and observe every joint of the bait while it's swimming. Everything I put on a bait and where I put it has to have a reason for it.
> "On mass-produced swimbaits, I'd stick with swimmers that have a professional swimbait angler behind them. If a pro is a swimbait guy and he has his name on the bait, chances are pretty good that it'll be a good bait."
> Tater: "I always tell people that my bait is free, but my time is not. I've always felt that my bait is one of the most realistic on the market. A $200 bait takes me 10 hours to make. I test every one of them before I sell them.
> "I use stainless-steel hardware and heavy-duty stainless split rings. I use high-quality hooks. I use resin, not plastic. That's a big part of the expense. I don't buy paint in bulk like larger companies – I buy custom paint.
> "I'd rather make 10 high-quality swimbaits that I sell for $200 each than make 200 that I sell for $10 each."
> Chad: "Mass-produced swimbaits are made just like any other ABS plastic bait. We hand-carve every master blank for every bait we pour and build. Many hours are put into each bait for rough shaping, symmetry shaping, detail shaping, facial carving, scale carving, master rigging, mold pouring and prototyping.
> "I just finished prototyping an 8.75" Gizzard Glide. It took over 80 hours just to carve the master alone.
> "We make and build everything you see on our baits except for the hook and wire in the bait. A lot of time goes into every bait to ensure it's perfect before I sign and date it.
> "The last thing I do is hand-tie a pair of BKK treble hooks on the bait with braid. This reduces torque the fish can get while fighting it."
Bonus Q: What's your most popular bait and what do you recommend throwing it with?
> Chad: 7" Herring Glide in 'Chatuge herring' or 'disco green.' "I use a 7 4 H Daiwa Tatula Glass Bladed Jig/Cranking Rod with a Tatula 100 Reel and 16-20 lb Gamma fluoro.
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